Top Takeaways from NAB 2025: The Future of Immersive Entertainment Demands Agile AI 

by Darci Penney

As an attendee at NAB 2025, one thing became incredibly clear: the world of media and entertainment is moving faster than ever — and the future is immersive. From sprawling LED volume walls to high-powered AI workflows, the demands on creative technology have never been higher. And what’s driving it all? Agility, composability, and innovation that lets creators do more with less infrastructure. 

Here’s a quick look at the top trends and takeaways that stood out on the show floor — and how they’re shaping the future of content creation and digital advertising: 

🚀 1. Immersive Entertainment Has Gone Mainstream 

Immersive experiences — once the domain of blockbuster studios — have expanded into advertising, live events, and digital displays. With video and volume walls now being more accessible, we have seen a shift toward new deployment types and non-traditional environments embracing virtual production and real-time VFX. 

This evolution means production teams now need systems that support global scalability, faster deployment, and lower infrastructure costs — without compromising performance.   

⚙️ 2. Agile AI Infrastructure is No Longer Optional 

To meet these demands, studios and vendors need AI-ready infrastructure that can scale on demand. Traditional systems — like stuffing one server with 8 GPUs — are proving too rigid and cost-prohibitive. The new frontier is composable GPU infrastructure, which allows creative teams to assign just the right amount of power, exactly when and where it’s needed. 

Tools like DaVinci Resolve are pushing this transformation. Their latest builds are designed to support postproduction applications— but only if the underlying infrastructure is flexible enough to keep up. 

🔄 3. Composability Is Changing the Game 

During our time at NAB, we frequently noticed the need for a composable architecture — enabling teams to dynamically mix and match GPUs, DPUs, and AI accelerators across a unified infrastructure. Whether you’re color grading a feature film, powering a virtual production stage, or rendering complex VFX scenes, composable solutions like Cerio’s unlock new levels of efficiency, scalability, and speed. 

This isn’t just about better hardware — it’s about giving creative professionals the tools to move at the speed of their imagination, without being held back by static server setups or bloated infrastructure costs. 

The bottom line? NAB 2025 showcased a clear shift in how the industry thinks about production. The need for scalable, agile, AI-ready infrastructure is here — and companies that embrace this transformation will lead the next wave of immersive content. 

With solutions like Cerio, studios can finally align their creative ambitions with a modern, cost-effective infrastructure that evolves with them. 

Want to learn more about how to scale immersive entertainment with agile AI infrastructure? Let’s talk.